Upcoming Events

    • October 25, 2018
    • November 15, 2018
    • 4 sessions
    • Online Webinar via Zoom

    MODULE 1



    Who is this course for?
    It's for anybody who wishes to run a successful crowd funding campaign.

    Who will benefit?
    • A startup wishing to launch a business and wanting to know if the crowd likes their idea. Market validation is key!
    • An existing business wishing to grow and expand or test a new product or service on their current client base.
    • A charity or non-profit wanting to try out a new way to unlock funding from their current support base.
    • Anybody with an idea who wants to use crowd funding as a marketing strategy and begin to grow their crowd.

    Who will NOT benefit?
    People who want to launch a campaign without a crowd expecting strangers to support their efforts.
    Week 1: Research
    • List of Critical Success Factors
    • Select Right Type of Crowd Funding
    • Choose Best Crowd Funding Website
    • Structure Project Outline and Story
    • Look at Past Case Studies
    • Assess Crowd Size and Responsiveness
           Week 2: Toolbox Essentials
      • Top Crowd Funding Campaign Tools
      • Develop a Crowd-Building Plan
      • Activate Email List Building
      • Build out a Social Media Strategy
      • Use of Traffic Generation Tools
      • Begin Influencer Research
      Week 3: Success Factors
      • Perfecting Your Story
      • Video Shoot and Script
      • Campaign Rewards or Offer
      • The "Perfect" Campaign Page
      • Setting Your Target
      • Content Creation Strategy
        Week 4: Launch
        • What to do on Launch Day
        • Media Kit/Room
        • Press, PR and Journalists
        • Investor and Backer relations
        • Post Campaign Checklist

        Includes a 30-minute one-on-one Strategy Session.

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